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Steve McNulty

CEO
Steve has been creating, developing and leading successful small and medium sized businesses for 34 years. He believes that business leaders need to focus on what moves the needle and that’s why he co-founded SoJedi. “Do what only you can do and leave others to do the rest is what makes small businesses great”, Steve says.
In his parallel role as a Leadership coach and mentor he strives to help leaders lead and become aware, and gain clarity of, the choices they have. This way leaders have clearer choices which helps them make better decisions and get better results.
Steve also serves on the board of two non-profits related to children who, he says, need to be aware of the better choices they have.
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Jim Hernandez

President
Jaime “Jim” Hernandez has an extensive sales and marketing background by working with 30+ different
businesses in more than 30 countries as a motivational speaker, consultant, and trainer. Raised in Canada and Spain around the automotive business, Jim brings a unique combination of retail, cultural understanding, and finance. In addition, he brings best practices in multiple languages, markets, and business situations.
Jim served as the president of SBC which specialized in event planning, training, and research. His primary work for SBC involved extensive training and consulting in 30 different industries in the area of Sales and Marketing. This skillset has allowed him to implement measurable results-driven marketing plans in many cultures. From his training and consulting, clients have experienced an increase in business/profitability of at least 15% and have achieved results as high as 135% over 12 months.
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Hang Pham

Sr. Account Manager
If you need a good laugh or someone to lighten up your mood, Hang is the go to person for that. Not only is she funny, creative, kind and a humble person, she also comes with an extensive talent in varies area such as Marketing, Project Management as well as Business Development. Hang was born in Amsterdam, Holland and is one of the first second generation in her family earning a Bachelors and Master´s degree. She brings more than 8 years of experience in customer relations providing excellent marketing services and strategies. A high energy and enthusiastic marketer with great organizational, strategic problem solving, analytical and technical skills that lend well to achieving goals and objectives of successful B2B, B2C startups as well established organization and to name a few: National University system, Chateau La Jolla Inn and the Marriot. Hang is always eager to learn new challenges, enjoys thinking out of the box, and on her spare time she enjoys photography and painting. She is a true believer of being success is to be humble and motivated by the desire to achieve, not by the desire to beat other.
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Amanda Lavelle

Account Director
Hi, I’m Amanda Lavelle, Account Director, for SoJedi. I’m here to ensure you have a quality customer experience by being able listen and understand your needs to help you with your business needs. I have over 10 years of account and customer service experience, and am our marketing guru. I’ve worked for marketing agencies and have developed in-house brands. I earned my MBA from National University in 2014 and BS in Business Administration at Cal Poly SLO.
My prior experience includes higher education, food and beverage and small businesses marketing. I’m able to apply industry learnings and best practices to fit your marketing needs from large corporations, to small businesses, and nonprofits. I am very passionate about marketing and want to provide you with the best recommendations for your business. Each company is unique and I’d love to learn more about you and your company to help you with your next marketing strategy.
Outside the office, I am a wife and mom to three kids, Andrew, Lizzy and Daniel. I enjoy spending time outside visiting local parks, watching little league, and attending swim class. I met my husband, David, at Cal Poly where we enjoyed visiting wine country and line dancing together.
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Monique Znamiec

Account Manager
Monique is a magna cum laude graduate of UC San Diego in Neuroscience and Cognitive Science. She is a Southern California native, a first generation Polish-American, and more recently an Italian resident. As a lover of languages (she’s fluent in 3 and working on 2 more), she enjoys traveling and making connections with people around the world while working remotely. Her post graduate studies are in social work, psychology and addiction counseling – she prioritizes and values human connection in both her personal and professional life.
She is an A player that likes to team up with other A players, and is performance driven with a constant growth-minded perspective.
Her hobbies include rock climbing, hiking and yoga – anything that lets her get outside and that offers a challenge!
Her most recent work is in organizational management and administrative support, which she’s provided for ecommerce start-ups, busy entrepreneurs and small business owners over the last 2 years while living in Italy and beyond. She currently offers virtual administrative, project management and event planning services through SoJedi.
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Jorge Escobar

Marketing & Business Development Coordinator
Graduated with excellence from the University of Pikeville with a bachelor of Science in Communications and a deep passion for the intersection of technology, social media and business. Focusing on social media strategies to increase brand awareness, marketing campaigns, public relations and customer relation management improvement. Jorge is also a Certified Flight Instructor and a Commercial Pilot who possesses all the FAA licences including instrument rating.
Jorge supports the efforts of the President and coordinates all aspects of support in our Research department. This position is accountable for all aspects of project management and office administration, including leading staff, and development of projects. Responsibilities include managing the development of seminar materials, developing marketing pieces, managing social media, and coordinating the development of the online survey tool.
Hobbies are flying planes, photography, working with social media, and playing soccer.
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Claudia Arteaga-Hung

Translator
Claudia is a Venezuelan-born trilingual translator and proof-reader with 20 years of experience. She graduated from Universidad Central de Venezuela with a Bachelor’s Degree in Translation.
For many years, Claudia has worked with big companies as a translator, proof-reader and writer of original content. Claudia is an advocate for the cause of the Salton Sea restauration. Over the last two years, she has been a liaison in Mexico between the Sea to Sea Project group (seawater importation project) and several Mexican government agencies.
In her free time she likes to take long walks on the beach with her beloved rescue dog Kublai Khan and she is also a plastic artist and photography model. Claudia is also a globe-trotter who has lived in several countries. Currently she is settled down in Baja California, Mexico.
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Luke Maxwell

Account Manager
Ever since I was a kid I've wanted to help others. And after surviving crisis as a teenager, I’ve been more dedicated than ever to that mission. My first loves were psychology and communication, both of which I used to launch a successful public speaking career. Not content to stop there, I built a marketing firm serving small businesses and nonprofits in crafting effective and meaningful social media content.
Now, I lead public speaking workshops, consult with all sizes of businesses on marketing and business strategy, and host a podcast where I get to relax and talk about the things I love most.
I’m obsessed with perfecting web sites to the pixel, developing strategic social media campaigns, and building complete brands from the ground up. The trifecta of marketing.