About Us


Steve McNulty and Jaime “Jim” Hernandez are two experienced business professionals that have built and developed many companies. In building and developing client relationships over the years, they found there was a need to help business leaders uncover areas of opportunities to help them succeed.

SoJedi offers attitude, behavior and values-based services supported by agility, technical skills and know-how to provide a service you can absolutely rely on and trust.

This is never more important that when you are in the trenches and need reliable help now, or on an ongoing basis.

We just got featured on a podcast titled Money Matters:

Listen to it:  HERE


Talk to us about how we can help. Email contact@sojedi.com.

Meet the

Jim Hernandez

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Jaime “Jim” Hernandez has an extensive sales and marketing background by working with 30+ different businesses in more than 30 countries as a motivational speaker, consultant, and trainer. Raised in Canada and Spain around the automotive business, Jim brings a unique combination of retail, cultural understanding, and finance. In addition, he brings best practices in multiple languages, markets, and business situations.

Jim served as the president of SBC which specialized in event planning, training, and research. His primary work for SBC involved extensive training and consulting in 30 different industries in the area of Sales and Marketing. This skillset has allowed him to implement measurable results-driven marketing plans in many cultures. From his training and consulting, clients have experienced an increase in business/profitability of at least 15% and have achieved results as high as 135% over 12 months.

Hang Pham

Hang Pham

Sr. Account Manager
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If you need a good laugh or someone to lighten up your mood, Hang is the go to person for that. Not only is she funny, creative, kind and a humble person, she also comes with an extensive talent in varies area such as Marketing, Project Management as well as Business Development. Hang was born in Amsterdam, Holland and is one of the first second generation in her family earning a Bachelors and Master´s degree. She brings more than 8 years of experience in customer relations providing excellent marketing services and strategies. A high energy and enthusiastic marketer with great organizational, strategic problem solving, analytical and technical skills that lend well to achieving goals and objectives of successful B2B, B2C startups as well established organization and to name a few: National University system, Chateau La Jolla Inn and the Marriot. Hang is always eager to learn new challenges, enjoys thinking out of the box, and on her spare time she enjoys photography and painting. She is a true believer of being success is to be humble and motivated by the desire to achieve, not by the desire to beat other.

Gabriel Parker

Account Manager
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With a bachelor degree from one of the best management schools in Central America, ESI School of Management, Gabriel has over 10 years of experience in the BPO industry, specialized in operations and project management. Experienced in terms of budgeting, financial planning and capacity planning, along with motivation and engagement strategies.
Gabriel has a Lean Six Sigma Green Belt certification that helps mainstream processes for clients that want to reduce cost and improve productivity. Additionally, he has helped businesses develop their digital presence on the web along with focus on digital marketing and social media.

As an account manager for SoJedi, Gabriel helps out our customers complete their digital projects, focused on delivering positive results and grow overall business. Additionally, he works as a liaison between the client and all support areas for the project, including web developers, designers and other staff positions.

Gabriel is a musician/producer and enjoys many sports, playing professionally baseball and softball.

Jorge Escobar

Marketing & Business Development Coordinator
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Graduated with excellence from the University of Pikeville with a bachelor of Science in Communications and a deep passion for the intersection of technology, social media and business. Focusing on social media strategies to increase brand awareness, marketing campaigns, public relations and customer relation management improvement.

Jorge is also a Certified Flight Instructor and a Commercial Pilot who possesses all the FAA licences including instrument rating.

Jorge supports the efforts of the President and coordinates all aspects of support in our Research department. This position is accountable for all aspects of project management and office administration, including leading staff, and development of projects. Responsibilities include managing the development of seminar materials, developing marketing pieces, managing social media, and coordinating the development of the online survey tool.

Hobbies are flying planes, photography, working with social media, and playing soccer.

SoloDiegoWeb (1)

Diego Argueta

Graphic designer and illustrator
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Diego is a graphic designer and illustrator from El Salvador. Entrepreneur by nature, designer by vocation, and illustrator by heart. Specialized in branding, social design and social media, he has worked as a brand manager and graphic designer for an international NGO for more than four years, leading campaigns and projects at the regional level.

He establishes his individual project “Guanaco To English” in 2019, combining his social vision and his talents, with the aim of promoting the image of his country, El Salvador.

Andy Ubiraci

SEO Analysts & Web Specialist
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…with experience in digital media for more than 20 years.
Design, build and maintain News and Media Websites for self-employed individuals, small businesses, and organizations.

Provide accurately, timely and professional SEO analysis and recommendations in compliance with the standards and modern web design practices.